It will come as no surprise that cereals and granolas are a popular choice for a quick and easy breakfast or snack. What might come as a surprise however is the number of ultra-processed ingredients that can be found hidden inside some of the UK’s most popular cereal and granola brands.
Recent research published by The British Medical Journal (BMJ) has found that consuming ultra-processed foods (UPFs) is directly linked to 32 harmful effects on our health including a higher risk of cancer, type 2 diabetes, heart disease, mental health conditions and early death. This new research found that 57% of the UK diet is made up of UPFs with many household brands containing UPF ingredients.
Common ultra-processed ingredients found in cereals and granola include refined sugars, artificial sweeteners, refined seed oils, and food additives such as colours and flavours. What’s concerning is that most of us are unaware of how prevalent these UPFs can be in all types of packaged foods consumed within the UK with cereal and granola being one of the worst culprits.
We encourage you to read labels carefully when shopping for breakfast cereals and granola. Opting for products with simple whole food ingredients and minimal additives.
We’ll be exploring what UPF ingredients are commonly found in the UK cereal aisle to equip you with the knowledge to make a better choice for your health.
Defining Ultra-Processed Foods
Ultra-processed foods are those that are made from ingredients that have undergone multiple processes, resulting in a product that is far removed from its original form. These foods often have a long list of ingredients, many of which are additives, preservatives and flavourings.
Key UPF Ingredients Found in Breakfast Cereals
Many breakfast cereals contain a variety of these UPF ingredients to make them taste better yet can be bad for our health. Common UPF ingredients commonly found in cereals and granolas are:
Refined Sugars and artificial sweeteners like glucose syrup and caramelised sugar syrup
Artificial flavours
Seed oils like sunflower and rapeseed
Fructose
Lecithins (made from refined sunflower oil)
Soya Protein Crispies
Caramelised Sugar Syrup
Maltodextrin
Emulsifiers
Dextrose
E numbers
Artificial sweeteners
Natural flavourings
Although breakfast cereals and granola are popular choices for a quick and easy breakfast or snack, many of these products are loaded with ultra-processed ingredients that can have a negative impact on our health. Here are some of the key UPF ingredients that are commonly found in breakfast cereals and granolas here in the UK.
Refined Sugar, Artificial Sweeteners & UPF ingredients
Refined sugars are added to many products to enhance sweetness, but they can also cause blood sugar spikes and crashes, leading to fatigue and hunger. Artificial sweeteners are often used as a low-calorie alternative, but they have been linked to weight gain and other health problems. Seed oils are used to increase shelf life, but they contain trans fats, which can raise cholesterol levels and increase the risk of heart disease. Food additives such as colours and flavours are used to enhance the appearance and taste of products, but they can also cause allergic reactions and other health issues.
Low Sugar & Keto claims
Many low sugar and keto/low carb granola brands in the UK contain added artificial sweeteners which research has found can contribute towards an array of health issues. The two most common sweeteners that are used erythritol and steviol glycosides have been linked to blood clotting, strokes and heart attacks. Other less commonly used artificial sweeteners such as aspartame has been found to be carcinogenic to humans whilst sucralose has also been found to damage DNA whilst being a contributing factor towards leaky gut syndrome.
Artificial and ‘Natural’ Flavours
Flavour enhancers are often added to breakfast cereals to improve their taste and aroma and to make them more appetising. Some common flavour enhancers found in cereals include natural flavours. Natural flavours are plant or animal extracts or oils that are used to add flavouring to products. They can come from fruits, herbs, spices, vegetables, dairy and meat. Natural flavours, like artificial flavours, are food additives designed to add flavour yet the only thing that makes them ‘natural’ is that they are derived from plants or animals.
When a product contains ‘natural flavour’ on its ingredients list it doesn’t give a clear understanding of what those added flavourings are. Natural flavourings do not contain any nutrients such as fibre or proteins as they are solely added to enhance the flavour of the product. A common natural flavouring added in UK cereals is barley malt extract, a flavour enhancer. Overall it’s best to avoid cereals that have ‘natural flavouring’ added to their ingredients list as it is unclear what they actually contain. Opting for whole grain cereals with minimal added sugars and preservatives can help promote better health and wellbeing.
Protein Claims
Many ‘protein boosted’ granolas have added soya protein powder or crispies to boost the protein content of each serving. Soya protein powder is made from defatted soya bean flakes that have been washed in either alcohol or water to remove the sugars and fibre. They are then dehydrated and powdered and added into granola recipes.
Seed Oils
Many granola products contain oils that are high in saturated and trans fats, such as palm, sunflower, rapeseed and hydrogenated oils. These types of oils can increase the risk of heart disease and other health problems. Recent research has also shown that they can be gut disruptive and cause inflammation in the body. It is best to eat cereal and granola products that do not contain any refined oils and instead choose brands that use unrefined oils like extra virgin olive oil or organic virgin coconut oil. Always choose organic coconut oil as the refined versions can be bleached!
Dried Fruit & Preservatives
Dried fruit is a common ingredient in granola, but many products contain dried fruit that has been treated with preservatives such as sulphur dioxide. These preservatives can cause allergic reactions in some people and have been linked to asthma and other health problems. Dried fruits, although sound healthy, can also be packed with sugar which can cause blood sugar spikes and other gut related issues.
Nutritional Impact of Ultra-Processed Ingredients
Ultra-processed ingredients found in breakfast cereals and granola can have a significant impact on the nutritional value of these products. These ingredients often contain high amounts of added sugars, sodium, and unhealthy fats, which can contribute to a range of health problems, including obesity, heart disease, and type 2 diabetes.
One of the main concerns with ultra-processed ingredients is their high sugar content. Many breakfast cereals and granola products contain added refined sugars, which can contribute to health problems. In fact, some studies have linked high sugar intake to an increased risk of heart disease, type 2 diabetes, and other health issues.
In addition to added sugars, ultra-processed ingredients often contain high amounts of sodium. This can be a concern for people who are trying to manage their blood pressure or reduce their risk of heart disease. Consuming too much sodium can also lead to other health problems, such as kidney disease and stroke.
Finally, ultra-processed ingredients can contain unhealthy fats, such as trans fats and saturated fats. These fats can contribute to an increased risk of heart disease and other health problems.
Overall, it is important to be aware of the nutritional impact of ultra-processed ingredients when choosing breakfast cereals and granola products. By choosing products that are low in added sugars, sodium, and unhealthy fats you can reduce the risk of a range of health problems whilst maintaining a healthy diet.
Shopper Awareness and Labelling
With the rise in awareness and research around UPF ingredients, consumers are becoming increasingly aware of the ingredients in their food and are seeking more transparency from brands and manufacturers. Labelling laws require manufacturers to list ingredients in their products, but it can be difficult for consumers to decipher the meaning behind the names of ultra-processed ingredients found in breakfast cereals and granola.
To help consumers make informed choices, some manufacturers are voluntarily providing additional information on their product labels. This may include the percentage of whole grains, the amount of added sugar, and the presence of artificial colours and flavours.
It is important to note however that not all brands disclose this information, and some may use misleading marketing tactics to make their products appear healthier than they actually are. Therefore it is more important than ever for consumers to educate themselves and read ingredient lists carefully to avoid common ultra-processed ingredients.
Consumers should look for products that contain nutrient dense ingredients such as nuts, seeds, whole grains such as oats, small amounts of natural sugars such as Low GI coconut blossom nectar or honey with minimal amounts of refined sugars and artificial ingredients. By being aware of common ultra-processed ingredients and reading labels carefully, you can empower yourself to make more informed choices and improve your overall health and wellbeing.